Digital Body Language is the study and assessment of user behavior over the Internet. It is very useful as a marketing strategy. It helps companies build a good brand image and connect to the users much better. It is also an essential part of digital etiquette.
How Digital Body Language is Understood
The art of reading someone’s body language in person is very different from reading someone’s digital body language. The digital body language is understood through the user’s digital footprint, i.e., the user’s habits and behavior patterns.
One has to study the kind of emails that users are generally more likely to open, the kind of websites they like to visit and how often they do. Machine learning is one of the major tools used by companies to detect and understand patterns. Social media is also a great place to understand user behavior by analyzing trends and how users choose to interact with one another.
Companies need to create an experience for customers that strikes a personal chord with them. Customers like to empathize and relate to brands on an emotional level. They want to understand the story behind a brand. The success of a brand strategy lies in the ability to create an image in the minds of your customers that feels trusted and reliable.
By analyzing user trends, companies can also rely on artificial intelligence that is well prepared to answer the common questions and concerns of a customer. Many companies are doing this on their websites through the use of chatbots and live agents. This trend has increased the chances of a user revisiting a website.
Digital Body Language is now more than just a marketing strategy. It helps managers and employees immensely in their everyday work. A certain etiquette of speaking has evolved in the digital world. It is now being put into practice more than ever, especially in the light of people recently preferring to communicate online much more.
For instance, emailing “thank you” to someone after many days would be considered impolite. Employees also need to be clear in how they communicate over the Internet as there can be many misunderstandings that may result from a certain unambiguity or lack of brevity or clarity in the messages.
Hence, employees and managers must reach out to each other and their customers through these digital channels in a way that makes them feel acknowledged, heard and appreciated. The use of emojis also helps generate a sense of warmth and openness.
Digital body language is essentially all about the ability to transmit emotions and creating personalized experiences over the digital realm. As many non-verbal communication cues are missed over virtual communications, digital body language helps capture and transmit these subtleties much better.